Earth Day Vessel 2024 Fundraiser
(Limited Edition vessel illustration)
Tesla Impact's third annual Earth Day fundraiser will support the following organizations dedicated to sustainability and environmental education, with $8 from each drinkware sale being split evenly among them.
Project Overview
Tesla aimed to celebrate Earth Day by creating a product that reflects its dedication to sustainability while resonating with its eco-conscious audience.
The Challenge
“Celebrating Earth Day Through Design”
The challenge was to create a design that reflected Tesla's futuristic and eco-friendly ethos while resonating with its audience. The vessel needed to be not only aesthetically pleasing but also a tangible representation of Tesla’s dedication to sustainability.
My Role
"Illustrating Innovation and Sustainability"
As a designer on this project, I was responsible for creating the vessel’s illustrations, ensuring they aligned with Tesla’s brand identity and Earth Day theme. I collaborated closely with the visual design manager and stakeholders, incorporating feedback to refine the final product. My focus was on developing the cyber owl and Earth illustrations, which symbolized Tesla’s cutting-edge innovation and global impact.
The Design Process
"Crafting the Cyber Owl and Earth"
"Crafting the Cyber Owl and Earth"
The laser-etched design featured a soaring cyber owl—a futuristic emblem representing environmental guardianship—alongside Earth’s geographic outline. The concept was inspired by Tesla’s mission to preserve the planet through innovation. Working with stakeholders, I refined the composition to ensure clarity, elegance, and alignment with the vessel’s sustainable branding.
Final Outcome
"A Vessel for a Greener Future"
The finished vessel, powder-coated in glacier blue, combined aesthetics and function, with thermal retention for up to ten hours. It became a centerpiece of Tesla’s Earth Day campaign, showcased in stores and at promotional events. The design seamlessly blended Tesla’s values of sustainability, innovation, and global impact.
Reflection and Impact
"Lessons in Sustainability and Collaboration"
This project reinforced my ability to align visuals with brand messaging while navigating stakeholder collaboration. It taught me how to balance artistic creativity with functional design, ensuring the final product resonated with Tesla’s audience. The Tesla Earth Day Vessel remains a highlight of my portfolio, reflecting my dedication to creating meaningful, sustainable designs.